Chapter #2: Fashion Knowledge

2:05 PM

Greeting, My Little Astrological Creatures!

I thought long and hard about the next chapter of my enlightenment journey. My mind was made up when I watched a certain documentary. I think most of you would know it but I'm not sure. It's called, "The True Cost." It digs deeper into the fashion industry and the real people who make the clothing. Also, the film dapples into fast fashion. I think that we all should be aware of where our clothes come from. Our clothes have a deeper meaning than what we see. There's more than just looking at the tag where it says,"Made In China." It's better to know the clothing that's covering your back than not knowing it at all. Let's get started shall we?

1) What Is Fast Fashion?
Fast Fashion refers to "a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged." (investopedia.com)

My Explanation: It means that instead of a spring/summer or fall/winter collection, there are multiple collections. The result from the continuous production of clothing in an unusual short time means that the fast fashion businesses are ahead in the fashion competition. Inflation in production means more money and a better grasp they have on their customers. On the other hand, there would be a decrease in the item's pricing (aka cheaper clothing) and poor quality.

2) What Companies Are Involved In Fast Fashion Cultures?

Source

To be honest, it would be the companies that we all are familiar with. Here is a list of some of the most common fast fashion companies out there:

1) Zara (the #1 fast fashion company at the moment)

2) H&M

3) Forever 21

4) Topshop

5) Target

6) Gap

7) Uniqlo

8) Asos (there are improvements)

I've been doing research on fast fashion for the past few days now. The only brands that popped up the most was Zara and H&M. I couldn't really find a specific list of all the fast fashion brands out there. I only found lists that shared alternative places to shop once you quit supporting fast fashion. Below I will list a bunch of websites that I've found while doing research on fast fashion. You can check them out if you want to learn more about it. There will be an upcoming post that will explain my thoughts on this particular subject and decisions that I've made once I found out the negative effects of fast fashion.

Thank you for visiting and I'll talk to you later!